Michelle Calloway is a graphic designer turned visionary after she was introduced to mobile augmented reality (AR) in 2014. She became devoted to studying and developing with AR technology while incorporating her love for graphic design. She moved to the bay area to launch her new startup REVEALiO, which makes (printed) cards “come alive” with video and call-to-action buttons when scanned with a mobile device. Augmented reality is such an amazing tech space that is having a profound effect on human lives through many practical and empowering use cases.
Technology like this doesn’t come into a person’s life and have such a profound effect on them for no reason. Michelle feels that she was “called” to build this business to get AR into the hands of everyone all over the globe. No better way to introduce it to the masses than through printed cards that “come alive” with a personal video message. It’s amazing, fun, and deeply impactful!
Ultimately Michelle believes that her AR tech business will fund ministry and support missionary workers all over the globe; bringing the message of hope and salvation through our Lord Jesus Christ to those who don’t know him.